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Cummins case study

  Problem Our modern world is largely built around and powered by fossil fuels. For the longest time this has worked well but in recent years we have learnt more about the harm that is being done to the planet and its inhabitants by the burning of these fuels. As we grow more knowledgeable about the effects of our use of fossil fuels the world has begun to look for greener alternatives. While we have had some success in finding green alternatives, heavy engines are still a major consumer of fossil fuels.  Unfortunately, we cannot simply stop our use of heavy engines. While it is possible for us to reduce our need for them, it is not realistic for us to end the use of these engines. These types of engines are used to help grow and harvest our food, build our cities, defend our nations, transport goods to wherever they are needed, and many also serve many other purposes. Put lightly these engines are essential to our lives in more ways than we often consider, but that doesn’t make them p
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Cummins SWOT analysis

  Strengths  Is a well-established company with a solid reputation.  Access to large amounts of capital to develop new products.  Has an established dealer network to allow for products to get to market quickly. Maintains a triple bottom line approach. Is developing heavy engine alternatives with zero carbon emissions.  large and growing market for its products   Weaknesses  Currently relies almost exclusively on Diesel engine sales for income. Opportunities  Once their hydrogen power cells are in full production they have the potential to absorb competitor's market shares.  People are wanting more ecologically friendly solutions which is something that they can capitalize on.  They will be able to further improve their companies image with the development of their hydrogen power cells.  Threats  The demand for fossil fuel-powered engines is projected to continue to decrease.  Other competitors could also develop hydrogen-based power cells and compete for their market share. 
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 I personally believe that business can be good for doing more than just filling the pockets of shareholders. With that being said, I am not naive to the fact that this is often why business businesses are created and used, but frankly I do not have a tremendous issue with this. No one is being forced to buy the product that you are selling so I see no issue with lining your pockets thanks to the creations of a good product or service. I do however think that all businesses should put more consideration into the well-being of all of their stakeholders when operating. This means that when people are operating their business they should not only be looking out for their bottom line but also for their employees, customers, their community, the environment, and many many other things. The largely divisive part of this conversation is how we should ensure that businesses are not ignoring the needs of all of their stakeholders. Unfortunately, I am unsure of how to do this, but for me, I will
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Cummins lean business canvas

  Problem In the modern day we are almost solely reliant on fossil fuels to power our modes of transportation. This is highly problematic as the threat of climate change is looming.  Solution  Create and distribute highly efficient low emission powered alternatives.  Unique Value Proposition Cummins is in the process of offering clean energy alternatives that do not sacrifice usability. Hydrogen power is extremely eco friendly while not suffering the drawbacks of electric power.  Unfair Advantage The field of hydrogen energy is relatively untapped, and Cummins is in a position to be a leader in the field. Cummins also has an excellent reputations in building some of the best heavy engines on the planet. Customer Segments There will be a variety of target customers and these targets include governments, private industry, and individual consumers.  Channels  Currently Cummins sells their engines through government contracts, contracts with large corporations, and through dealer networks
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Journey Map

 Introduction  Setting the stage for the class by getting everyone familiar with definitions and how these businesses function compared to a typical for profit. Why we need these type of businesses.  How to operate a business in this way.  Gives details of how to get the business off the ground, how to structure it, and finally how to make it function.   Conclusion  Gives an outlook of the impact these businesses have. 
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Final project rough draft.

      I am heavily inclined to use the case study option for our final assignment. Typically I would move towards something more entrepreneurial, but Tesla being an option for the study changed that. Tesla is a fascinating company that in a few short years has went from being non-existent to challenging some of the auto industry's biggest players. Outside of them doing excellent in a highly competitive market, I also like that they are an example of the market succeeding giving us a cleaner alternative to fossil fuel vehicles.  My case study will focus on how Tesla came to be, and what Elon Musk did to make it become the powerhouse it is today. I will begin at the conception of Tesla before Elon got involved, and I would like to go step by step through their history and finish off where the company is today. Within that, I will pay special attention to the problems that the company faced, as well as their mistakes. I also will pay special attention to what they did right, and wha
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free writing three

 Ah yes, the millennial aesthetic. The only style of design that I am aware of where every single item needs to call attention to itself. Perhaps you have encountered a room or store with this aesthetic? if you have, I'm sure that you will recall seeing neon signs with odd fonts, brightly coloured furniture, and possibly a strong smell that you can't quite put your finger on. Personally, I find this aesthetic to be obnoxious, the fact that every single thing in the room competes for attention makes me feel like I am back in Vegas, and not in a good way. Although this design typically disgusts me I do understand why people enjoy the usefulness of it. In this millennial aesthetic, every item is striving to fill its role in the most practical, and simple way possible, and I believe that does have some inherent value that makes it justifiable, but please no more neon pink signs with cheesy phrases on them. 
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