Cummins SWOT analysis

 Strengths 

Is a well-established company with a solid reputation. 

Access to large amounts of capital to develop new products. 

Has an established dealer network to allow for products to get to market quickly.

Maintains a triple bottom line approach.

Is developing heavy engine alternatives with zero carbon emissions.

 large and growing market for its products 


 Weaknesses 

Currently relies almost exclusively on Diesel engine sales for income.


Opportunities 

Once their hydrogen power cells are in full production they have the potential to absorb competitor's market shares. 

People are wanting more ecologically friendly solutions which is something that they can capitalize on. 

They will be able to further improve their companies image with the development of their hydrogen power cells. 


Threats 

The demand for fossil fuel-powered engines is projected to continue to decrease. 

Other competitors could also develop hydrogen-based power cells and compete for their market share. 


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