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Showing posts from March, 2021

Cummins SWOT analysis

  Strengths  Is a well-established company with a solid reputation.  Access to large amounts of capital to develop new products.  Has an established dealer network to allow for products to get to market quickly. Maintains a triple bottom line approach. Is developing heavy engine alternatives with zero carbon emissions.  large and growing market for its products   Weaknesses  Currently relies almost exclusively on Diesel engine sales for income. Opportunities  Once their hydrogen power cells are in full production they have the potential to absorb competitor's market shares.  People are wanting more ecologically friendly solutions which is something that they can capitalize on.  They will be able to further improve their companies image with the development of their hydrogen power cells.  Threats  The demand for fossil fuel-powered engines is projected to continue to decrease.  Other competitors could also develop hydrogen-based power cells and compete for their market share. 
 I personally believe that business can be good for doing more than just filling the pockets of shareholders. With that being said, I am not naive to the fact that this is often why business businesses are created and used, but frankly I do not have a tremendous issue with this. No one is being forced to buy the product that you are selling so I see no issue with lining your pockets thanks to the creations of a good product or service. I do however think that all businesses should put more consideration into the well-being of all of their stakeholders when operating. This means that when people are operating their business they should not only be looking out for their bottom line but also for their employees, customers, their community, the environment, and many many other things. The largely divisive part of this conversation is how we should ensure that businesses are not ignoring the needs of all of their stakeholders. Unfortunately, I am unsure of how to do this, but for me, I will