Cummins lean business canvas
Problem In the modern day we are almost solely reliant on fossil fuels to power our modes of transportation. This is highly problematic as the threat of climate change is looming. Solution Create and distribute highly efficient low emission powered alternatives. Unique Value Proposition Cummins is in the process of offering clean energy alternatives that do not sacrifice usability. Hydrogen power is extremely eco friendly while not suffering the drawbacks of electric power. Unfair Advantage The field of hydrogen energy is relatively untapped, and Cummins is in a position to be a leader in the field. Cummins also has an excellent reputations in building some of the best heavy engines on the planet. Customer Segments There will be a variety of target customers and these targets include governments, private industry, and individual consumers. Channels Currently Cummins sells their engines through government contracts, contracts with large corpora...